Marketing Strategy assures more effective websites Merrily creating website goals without a thorough marketing review is a recipe for missed opportunities and risks loosing visitor conversions. Website development should adhere to an overall marketing strategy for reaching a company’s target audiences and the best way to convert visitors into customers. This is best accomplished with a SWOT analysis to help a company bring life to its (S)trengths, honestly deal with its (W)eaknesses, seize identifiable (O)pportunities, and face (T)hreats head-on. This is best facilitated by an independent marketing consultant to moderate key company stakeholders.
Once a SWOT analysis has been rigorously vetted, content for a full range of content for all manner of marketing communications, including its website, can be developed to provide customers with a clear representation of a company’s value proposition.

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