Advertising

Since 1982 EJW Associates has been helping clients generate sales leads, improve sales conversions, gain market share and boost profits from custom-crafted advertising programs. Today's favored advertising media is different than yesterday's, and will change tomorrow. Tenets for a successful ad - or any communication, for that matter - remain the same. This applies to Pay Per Click (PPC), banner, or print advertising.

> Attract attention > Spur response > Support the offer > Convert to sale > Cement relationships

Our raison d'etre is best summarized by advertising legend David Ogilvy, "A $1,000 of effective advertising can sell more than $10,000 of ineffective advertising."

Customer contacts and company purchasing influencers change - in good times and bad. Do nothing to gain nothing. Advertise your unique sales proposition now to gain market share later. We help our clients reach the right prospects with the right message in the right media to improve their sales and profits.

Choose EJW Associates for knowledgeable, professional guidance through the development and management of your next print or digital ad, Pay Per Click, banner, or print advertising campaign, or integrated marketing program...

MARKETING CREATIVITY & COMMUNICATIONS Checklist

1. Define promotional goals and media mix.
2. Review current websites, promotions, literature.
3. Current advertising reach, frequency, flights, theme, and media?
4. History of lead generation campaigns?
5. Review of sales propositions?
6. Audience for each product or service?
7. Describe how you generate awareness (for new product introductions, etc.)
8. How do you conduct sales promotion?
9. What are your publicity and public relations programs?

Download "The EJW Creative Difference" pdf presentation

See our Tenets for great advertising

Where to start?

Take advantage of our no-obligation assessment consultation to help you identify the right balance of advertising media, possible creative approaches to boost sales inquiries, and learn how our advertising services can help your advertising investment go further.

Contact EJW Associates in Alpharetta, GA for solid, experienced and creative advertising solutions designed to click in your business-to-business markets. Call 770-664-9322, or complete our Contact form.