Sales Support

SEO for B to B is another story

Emil Walcek
August 17, 2016

Like the differences between fast food and gourmet restaurants, businesses selling to other businesses (B to B) require a different SEO strategy. You need more thoughtful content beyond “Do you want fries with that?”.  Content is key. B to B […]

Zombies encounter sweetness & light in the garden of marketing roses, Part I.

Emil Walcek
August 7, 2015

Marketing happens with or without proper attention. Markets respond to well targeted offers made by well-positioned sellers who properly and consistently present their value proposition in well planned media and sales campaigns. That mouthful means It’s up to you to […]

Sales is king, but even a king requires support

All business starts with a sale. Over time, and to compete effectively, winning a sale takes more than a handshake. Marketing delivers the support a sales team needs. Integrated Marketing has the advantage of program scale to deliver a greater […]