SEO for B to B is another story
Like the differences between fast food and gourmet restaurants, businesses selling to other businesses (B to B) require a different SEO strategy. You need more thoughtful content beyond “Do you want fries with that?”. Content is key. B to B […]
Zombies encounter sweetness & light in the garden of marketing roses, Part I.
Marketing happens with or without proper attention. Markets respond to well targeted offers made by well-positioned sellers who properly and consistently present their value proposition in well planned media and sales campaigns. That mouthful means It’s up to you to […]
Sales is king, but even a king requires support
All business starts with a sale. Over time, and to compete effectively, winning a sale takes more than a handshake. Marketing delivers the support a sales team needs. Integrated Marketing has the advantage of program scale to deliver a greater […]