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Developing a website without a marketing reality check puts cart before horse

Merrily creating website goals without a thorough marketing review is a recipe for missed opportunities and risks loosing visitor conversions. Website development should adhere to an overall marketing strategy for reaching a company’s target audiences and the best way to […]

Zombies encounter sweetness & light in the garden of marketing roses, Part I.

Emil Walcek
August 7, 2015

Marketing happens with or without proper attention. Markets respond to well targeted offers made by well-positioned sellers who properly and consistently present their value proposition in well planned media and sales campaigns. That mouthful means It’s up to you to […]