Branding as Marketing
Developing a website without a marketing reality check puts cart before horse
Merrily creating website goals without a thorough marketing review is a recipe for missed opportunities and risks loosing visitor conversions. Website development should adhere to an overall marketing strategy for reaching a company’s target audiences and the best way to […]
Zombies encounter sweetness & light in the garden of marketing roses, Part I.
Marketing happens with or without proper attention. Markets respond to well targeted offers made by well-positioned sellers who properly and consistently present their value proposition in well planned media and sales campaigns. That mouthful means It’s up to you to […]
Use marketing intelligence to spotlight brand
A marketing beacon over Metropolis lights a glass-walled boardroom of executives gathered at long last to bless a Brand Review, a reaction to years of brand neglect. Lacking authorized templates or logo use guidelines, personal whimsy has become the norm […]