How to market direct to customers and prospects
Direct Marketing has always been highly accountable, and for that reason especially popular in tough times. On the other hand, email promotions with little overhead flood our email boxes all ways, all times, and challenge B to B marketers to:
- stand apart
- pay particular attention to match an offer with a recipient
- enforce a rigorous privacy management system
- include an offer-enhancing landing page
- test, test, test and analyze campaign conversions in conjunction with web site statistics.
Plan to vary subject lines, offers, email formats, call to action, incentives, landing pages and formats. With the ease of email promotions comes a heightened responsibility. Avoid auto-pilot emailings. Segment recipients like never before to protect your ROC (return on customer).
Learn how Atlanta area based EJW Associates Inc. can help your direct marketing conversions.