Return to the EJW Associates home page About EJW | NEWS | Services | Who We help | Contact | Lightbox | Site Map | Home

How to market direct to customers and prospects

Direct Marketing has always been highly accountable, and for that reason especially popular in tough times. On the other hand, email promotions with little overhead flood our email boxes all ways, all times, and challenge B to B marketers to:
  • stand apart
  • pay particular attention to match an offer with a recipient
  • enforce a rigorous privacy management system
  • include an offer-enhancing landing page
  • test, test, test and analyze campaign conversions in conjunction with web site statistics.
  • Plan to vary subject lines, offers, email formats, call to action, incentives, landing pages and formats. With the ease of email promotions comes a heightened responsibility. Avoid auto-pilot emailings. Segment recipients like never before to protect your ROC (return on customer).

    Learn how Atlanta area based EJW Associates Inc. can help your direct marketing conversions.

Metals distributor enlists OLI to reach aggressive sales goal

When to get a second opinion? When should you get a second opinion? When does SEO pay off, and when is the best time to implement a search strategy? How should limited funds be divided among the gamut of marketing communications: advertising, PR, articles, web site, shopping cart, interactive productions, email promotions, direct marketing, trade shows?

Timing is everything. Every day, your customers and prospects may be making decisions that can effect your company's market share. Fresh insight from our "Outside Looking In" (OLI) group can add an unbiased, experienced perspective. Quickly learn what not to do, what will work, and how - with a priority.

OLI consulting can help on a strategic level with a marketing plan, or on a tactical level to help unjam key issues that typically come under the marketing umbrella, such as CRM (customer relationship management), and ROC (return on customer).

More information on OLI Marketing Consulting

Call 770-664-9322 for a no-obligation assessment, and an introductory offer in the Atlanta GA area.