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FAQ's about OLI Consulting Group
I understand Marketing and Consulting, but how does this service tie into EJW advertising agency services?
A fully prepared marketer is our best agency client. EJW founder, Emil Walcek, is one of three marketing consultants to form OLI (Outside Looking In) Consulting Group. Our goal is to bring extra knowledge and insight to clients who may be at a marketing cross roads, or need an independent expert review to confirm established plans, or present new options. In our review process, everyone gains. Clients gain a new focus for future success, our team members gain new business relationships, and we at EJW get to work on client projects with a greater likelihood of a successful outcome.
What makes the Outside Looking In (OLI) marketing consulting group unique?
We provide a team approach to assess a client's marketing and a snap shot recommendation from three different but related angles: Strategy, Tactics, Creative. OLI consulting team members don't always agree,but together we present our consulting client with his or her best options for new sales and profits.
Outside Looking In consulting group grew out of a successful marketing seminar series of the same title presented by OLI founders. "Outside Looking In: A Marketing Event" has been presented to audiences TAG Technical Marketing Association, AeA, and GA State University J. Mack Robinson College of Business. We (Emil Walcek, Bob Scaringe, and Bruce Cotterman, principals in the group) have impressive business-to-business, business-to-consumer marketing backgrounds and experience that extend beyond the Atlanta, GA area to International markets.
When should I take OLI up on a consulting offer?
Avoid the READY! FIRE! AIM! syndrome. Do it before you charge off on a project. Especially one you're absolutely CERTAIN will solve all your problems. Seriously, a logical approach has saved many a business from disaster, or confirmed another point of view. And the earlier in the marketing planning process an OLI consulting session can occur, the better the chances for success. You owe it to your company and your career to take advantage of our unique introductory consulting offer provided by OLI to remove doubt, confirm suspicions, or implement a new plan.
How do I know if I have marketing issues that may be resolved with outside help?
Think of OLI as marketing insurance. Whether managers realize it or not, stakes are generally high for most business-to-business marketing efforts... high enough to limit exposure to risk of failure. In addition to the consequences of a failed campaign and wasted funds, consider the long term effects of negative market perceptions, loss of competitive advantage, and confused customers.
Often, a simple analysis of customers, prospects, even internal and channel sales personnel will point to effective marketing options, and how to implement them for the best return. Marketing surveys, and a neutral point of view, are best rendered by outside, third party providers like OLI. The question is: can you really afford NOT to engage OLI?
Download information about a special OLI introductory consulting offer. |
