Marketing Consulting

Unique "Outside Looking In" review averts marketing disasters Gain fresh ROI insights from an experienced team of marketing professionals

Avoid the "READY! FIRE! AIM!" syndrome where - with all the best intentions - a doomed-from-the-start marketing effort is hatched without proper vetting. Instead, increase your odds for success with a quick, cost-effective, independent review of your long term term marketing goals or next ad campaign. Outside Looking In (OLI) is an independent consulting team that can evaluate and recommend your best strategic, tactical or creative marketing choices for:

Strategic

• Defining a Strategic customer
• Evaluating strategic options for company & markets
• Developing a strategic customer account plan
• Marketing for CRM success
• Gaining management buy-in to the marketing plan
• Identifying what may be missing from a marketing plan
• The 70/20/10 customer rule for profitability
• Defining new media options based on potential ROI

Tactical

• Infrastructure for profitable lead generation
• Metrics for monitoring return on marketing investment
• Trimming the fat, focusing on goals, avoiding disaster
• Planning for Social, Blogging, Conversions, Long Tail Keyword campaigns, Mobile, New Media
• Extending marketing to indirect channels
• Lead qualification & conversion programs
• Building metrics into the marketing plan

Creative

• Develop to proven Tenets of Effective Business Communication standards.
• Optimizing Search (SEO, SEM) and Social Media Marketing (SMM)
• Media channels for targeted customer dialog
• Examine in-house vs. outside resources
• New rules for customer engagement-by-Internet
• Develop & place content for maximum ROI in Social Media, Blogs, Mobile, New Media

It happens almost every OLI marketing consulting session: costly mistakes are avoided and opportunities identified. Tap decades of business & industry experience to gain marketing focus, identify and halt ineffective efforts, work out new marketing initiatives.

-Unique Outside Looking In trial marketing consulting offer

-Marketing Consulting FAQ's

A single OLI marketing consulting session is usually all it takes to open doors for fresh insights to improve customer loyalty, find new sales from old customers, generate more qualified sales leads, conversions & profits. Allow EJW and our OLI team to prove how quick and cost-effective we can be for your marketing, call 770-664-9322 or complete our contact form.

Bruce Cotterman - The BAS Group Our services ensure clients take the right marketing path for profitable growth. A few dollars spent in strategic planning can save thousands of dollars later in misdirected advertising, sales and marketing efforts. We find profitable niche markets and opportunities, then develop a marketing program tied to sales for positioning products or services leading to new revenue streams. bcotterman at thebasgroup.com	Bob Scaringe - AVG Communications You need more profitable customers, not just more leads. AVG helps clients identify profitable customer profiles and expand their businesses by zeroing in on acquiring and retaining customers. We produce quantitative surveys that measure customer satisfaction, highlight competitive issues and growth opportunities. We help you find your most profitable customers. raz1215 at msn.com	Full service marketing communications agency designs and produces creative advertising, corporate ID, PR, direct marketing, brochures, in addition to a host of Internet based solutions from eCommerce website design, development and hosting to SEM (search engine marketing), key word (PPC) advertising, website visitor and site sales conversion analytics. emilw at ejwassoc.com