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B to B Marketing News for Immediate Release -

Senscient names EJW Associates Agency of Record

Industry experience, creativity mattered most in agency selection

Senscient signed EJW Associates, Inc. as its marketing agency of record effective 1 May 2007. The decision follows the business to business agency's successful completion of several marketing communications projects, including corporate identity, web site and event-specific promotion work.

EJW was chosen based on the agency's depth of marketing experience in the Safety and Health markets, and their production of successful marketing and lead generating projects for a variety of national and international gas detection, process equipment and instrument manufacturers (Neotronics, Zellweger Analytics, Sensidyne, Thermal Gas Systems).

The initial focus of Senscient's marketing promotions is C-level safety and health professionals in the oil and gas markets. EJW will guide Senscient brand, technology, and product awareness-building efforts in conjunction with the company's field application testing in 2007, and a full product launch in 2008.

According to EJW agency principal Emil Walcek, "Refining and drilling operations stand to benefit immensely from the more full proof, laser-based, line-of-sight ELDS method for accurately detecting hazardous gas leaks. Our charter is to spread the word that Senscient's new system will fulfill the promise of open path gas detection. Senscient technology effectively replaces an older less reliable systems for detecting toxic or flammable gas leaks."

For more information contact:

Emil Walcek, President
EJW Associates, Inc.
Crabapple Village Office Park
1602 Abbey Ct • Alpharetta, GA 30004
Tel: 770-664-9322
www.ejwassoc.com
email: advertise@ejwassoc.com

Jean Berthold-Belote, CMO, VP
Senscient Inc • 120 Bayou Bend Dr
League City, TX 77573 USA
Tel: 281-639-9168
www.senscient.com
email:jeanberthold@senscient.com

Backgrounds:
EJW Associates, Inc. is a full service advertising and marketing communications agency based in the Alpharetta-Atlanta, Georgia area since 1982. B to B and B to C clients work with EJW on a consulting, contract, or project basis. Agency specialties include: web sites, advertising, PR, eCommerce solutions, brochures, Corporate ID & logos, direct mariketing, email promotions, press releases, articles.

Senscient was founded in January 2004 to develop, manufacture and market advanced fixed gas detection products for industrial safety, environmental monitoring and process control / analysis applications. Their patented Enhanced Laser Diode Spectroscopy (ELDS™) is a revolutionary gas detection and measurement technology.