Public Relations - PR
Content creation, production, placement services
EJW does marketing public relations (PR) - projects and campaigns that generate sales leads while building a company's reputation. For the vast majority of marketers there is no more cost-effective management tool for engaging customers and prospects - keeping existing customers satisfied, and turning prospects into customers.
Allow us to craft a marketing PR program for you - one that creates a whole, new standard for communications between you and your customers, reinforcing the benefits of your solutions and your unique selling proposition (USP).
Effectively engage customer decision-makers with marketing PR
How frequently do you communicate directly with your customers? What percentage of decision-makers among your customer base do you actually engage, and how frequently? Or, do you rely on your sales and distribution channel to convey important company news?
Few organizations can afford to be in direct contact with most of their paying customers, much less all of the potential buying influences at each on a timely basis. Yet, without a regular public relations program a company gambles on who has what information during a purchasing cycle.
EJW marketing PR services augment and support essential sales channel communications with market communications that present your side of the story in between sales calls.
 A schedule for release of your company and product news, industry overviews, application information can be planned in advance, with content created as needed.
Press releases, articles, social media, white papers, videos, broadcast spots, websites and website blogs are major outlets for marketing PR. Some PR content can be quickly created and distributed to coincide with marketing pushes. In depth, article-weight content require more research and production. We can create it all for you, working with you to define the media mix and the right messaging for each.
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