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Support sales with sales-winning media

Establish international brand in US market.

CHALLENGE:
Establish international brand in US market. Gain systems designer acceptance and buyer preference.

RESULT:
Company became known as the king of miniature pump sources.

establish a brand, gain market acceptance

CHALLENGE:
Introduce labor-saving CAD/CAM software & a new level of manufacturing productivity, establish a brand, gain market acceptance.

RESULT:
Company boomed.

Additional Sample(s): Click here to view an addtional sample for this marketing challenge

Integrate a common promotional theme in trade press advertising, direct mail and web site

CHALLENGE:
Introduce a new financial services company into a crowded, yet unsophisticated competitor market. Integrate a common promotional theme in trade press advertising, direct mail and web site.

RESULT:
Too early to assess market impact, but client associates love the concept. Come back for an update in 90 days!

Reinvigorated sales network.

CHALLENGE:
Reintroduce a leading SCBA manufacturer to a market that had not seen an ISI ad in five years.

RESULT:
Company and product recognition up. Reinvigorated sales network.

Additional Sample(s): Click here to view an addtional sample for this marketing challenge

Sales success and brand preference established.

CHALLENGE:
Clearly communicate the benefits of quality lubrication filtration systems to an industry battered by deregulation and prone to cost-conservation and biased against capital equipment outlays.

RESULT:
Sales success and brand preference established.

sales soar in down market

CHALLENGE:
Establish a brand. Change market perception from commodity to preferred product status.

RESULT:
Company enjoys a solid reputation. Division sales soar in down market.

Additional Sample(s): Click here to view an addtional sample for this marketing challenge

clearly convey the advertiser's USP - unique selling proposition

CHALLENGE:
In a market jaded by high tech claims, scores direct hits with an ad series that clearly conveys the advertiser's USP (unique selling proposition).

RESULT:
Mission accomplished. Company visibility improved dramatically. Web hits spiked accordingly.

Additional Sample(s): Click here to view an addtional sample for this marketing challenge Click here to view an addtional sample for this marketing challenge

establish a brand, change market perception

CHALLENGE:
Work within global corporate style guidelines to establish a brand, change market perception from commodity to preferred product status.

RESULT:
Distributor sales climb.

Establish sales success and brand preference

CHALLENGE:
Clearly communicate the benefits of quality lubrication filtration systems to an industry battered by deregulation and prone to cost-conservation and biased against capital equipment outlays.

RESULT:
Sales success and brand preference established.

Additional Sample(s): Click here to view an addtional sample for this marketing challenge Click here to view an addtional sample for this marketing challenge

 
 
 
 
PR distribution in the form of customer or subscription-based e-newsletters
Metals distributor enlists OLI to reach aggressive sales goal

When to get a second opinion? When should you get a second opinion? When does SEO pay off, and when is the best time to implement a search strategy? How should limited funds be divided among the gamut of marketing communications: advertising, PR, articles, web site, shopping cart, interactive productions, email promotions, direct marketing, trade shows?

Timing is everything. Every day, your customers and prospects may be making decisions that can effect your company's market share. Fresh insight from our "Outside Looking In" (OLI) group can add an unbiased, experienced perspective. Quickly learn what not to do, what will work, and how - with a priority.

OLI consulting can help on a strategic level with a marketing plan, or on a tactical level to help unjam key issues that typically come under the marketing umbrella, such as CRM (customer relationship management), and ROC (return on customer).

More information on OLI Marketing Consulting

Call 770-664-9322 for a no-obligation assessment, and an introductory offer in the Atlanta GA area.