Steps to effective marketing communications

How you approach a marketing project may have as much to do with a campaign’s success as the actual production. Equal parts art, science & management… a regular review of marketing fundamentals will pay-off:

  • Identify audience for each advertised product or service
  • Define promotional goals for each market, and review appropriate media mix
  • Formulate unique sales proposition and value-add positioning for each market, product or service
  • Review current websites, promotions, sales support brochures & literature
  • Survey potential outbound marketing channels i.e. PR, advertising for reach, frequency, coop possibilities, theme
  • Evaluate past marketing & other lead generation campaigns
  • Describe how you generate awareness (for new product introductions, etc.)
  • Identify other sales promotion possibilities
  • Map possible publicity and public relations opportunities

Need assistance? Take advantage of our no-obligation, Outside Looking In marketing assessment package. Optimize your marketing after gaining a fresh point of view.

1 + 1 = 3 when our team works with yours. Call EJW for how we can make a difference in your next advertising, PR, direct marketing campaign: 770-664-9322 in Alpharetta, GA, or complete our contact form