Stories. Connect. People.
What’s your story? What makes your story stand out? We make your story our story. Behind every good marketing story: Standout marketing campaign Hit 🙂 not miss ;( marketing messaging Striking, standout, arresting USPs, i.e. VALUE PROPOSITION! Conspicuous, blatant, shameless […]
Zombies encounter sweetness & light in the garden of marketing roses, Part I.
Marketing happens with or without proper attention. Markets respond to well targeted offers made by well-positioned sellers who properly and consistently present their value proposition in well planned media and sales campaigns. That mouthful means It’s up to you to […]
Sales is king, but even a king requires support
All business starts with a sale. Over time, and to compete effectively, winning a sale takes more than a handshake. Marketing delivers the support a sales team needs. Integrated Marketing has the advantage of program scale to deliver a greater […]
Use marketing intelligence to spotlight brand
A marketing beacon over Metropolis lights a glass-walled boardroom of executives gathered at long last to bless a Brand Review, a reaction to years of brand neglect. Lacking authorized templates or logo use guidelines, personal whimsy has become the norm […]